When patients see their clinician or any other team member on a big TV, the Hollywood effect kicks in.
Wow... that’s my dentist!
Suddenly, you’re not just the person who checks their teeth. You’re the star of something entertaining, creative and completely unexpected. In fact, you’ve got your own TV channel.
With a sense of pride and awe, patients watch because it’s you.
They smile because it’s fun. And before you know it, they know a little more about dentistry—and a little more about the people behind your practice.
And if they seem just a tiny bit star-struck...
Don’t worry.
You’ll get used to it.