People resist lessons but enjoy discoveries.
Being told that bacteria live between your teeth and gums, cause bone loss, and should be removed by brushing is informative.
But it’s nowhere near as interesting as going on a journey with a gang of disco-loving furry monsters who party all night by feasting on the bone around your teeth.
Now you’re on a mission.
Crash the party.
Get into the groove—the tiny space between the tooth and gum—jiggle your brush, and wipe those suckers out.
The lesson never changed.
Only the way it was told.